Challenge
Swift Power develops, builds and operates renewable energy
projects that combine environmental, traditional and community values
with prudent engineering and economics. The company was launched in
early 2008 and was poised to go public by the end of the year. To build a
presence, the Swift Power required a professional-looking brand image
that made it look like an established corporation, yet not too
‘corporate’.
Action
Swift Power needed to communicate its renewable energy
story to investors, joint-venture partners, BC Hydro and the local
communities where its run-of-river projects are located. NextPhase was
engaged to brand the company by producing a new corporate identity,
stationery, and positioning statement. The new identity reflected part
of the RoR process, whereas the positioning line, “Energy for a Greener
Planet”, communicated the green energy focus. Also included was a
corporate brochure, presentation folder, trade show display, Powerpoint
presentation and corporate website.
Results
In the first six months after NextPhase branded Swift
Power, the company completed an IPO, signed an
MOU with Kitselas First Nation and submitted a 20 MW
Run-of-River Hydroelectric Power Proposal to BC Hydro. Alexi Zawadzki,
President and CEO of Swift Power summed it all up by saying, "NextPhase
was a critical extension of our team during our branding process,
demonstrating expertise, insight, patience, and quality. NextPhase was
very committed to our project, and went that extra mile to ensure we
were impressed with the product. We continue to receive praise for our
website, logo and branding materials. "
Website produced by NextPhase Strategy www.swiftpower.ca
