Challenge
Syncronet has a lot of things going for it: a tech-savvy
President who is active on social media, good marketing content, and
positioning as a thought leader. The downside was that its key messages were
not front and centre, content was poorly organized, and there was a different
look for web and print material. The company needed to integrate its brand
communications so that their marketing message was clear, concise, and
consistent.
Action
After an initial brand audit and exploratory
meetings with management, NextPhase determined key messaging and proceeded to
develop Syncronet’s most important marketing medium: its website. Content from
the old site was reorganized and edited for easy reading. The home page
featured their value proposition front and centre. And people images were the
central focus given that it is a people business. In concert with web
development, we rebranded their sales collateral for an integrated look and
consistent messaging. Finally, we were contracted to create a thank-you card,
small space ad and email template.
Results
Syncronet now has a suite of integrated marketing
communications tools that are in sync with their market position. Salespeople
have a marketing package that succinctly explains the value that Syncronet
provides – once prospects go to the website, the same message and look is
reinforced so that there is no question about what the company does or stands
for. Says Frank Butler, President of Syncronet, “We engaged NextPhase Strategy
to produce a complete revamping of our website, corporate and services
brochures, direct marketing material and stationery. They did an excellent job
providing a fresh approach to these important marketing tools and we’re pleased
with the results.”
