Challenge
A public company listed on the TSX Venture Exchange, Urban Communications Inc. (Urban) specializes in the construction, operation and management of fibre optic telecommunications networks and the delivery of broadband subscriber services. As a CRTC registered non-dominant carrier with approximately 200 km. of metropolitan area fibre strategically located in high-density corridors of Vancouver and Victoria, BC, the company needed to improve its investor following as well as generate more telecommunications carrier and broadband delivery service.
Action
With an outdated corporate identity and a website that didn’t communicate Urban’s investment potential and telecommunications and broadband power, a complete overhaul of the brand was required. This included a new corporate identity, positioning line and website. We also launched the brand into the consumer market with a consumer brochure, poster, ad and display banner.
Results
The new rebrand and consumer product launch helped position Urban as one of the major metro commercial and residential Ethernet service providers to subscribers located near its optical infrastructure. The company improved its market position by targeting multi-tenant office and residential buildings, and adding applications ranging from VOIP to video on demand and IPTV to its product offering. The new positioning helped drive the share price from $0.10 to over $0.50.
Urban Communications website
